The Quickie

A bite-sized look at this week's news…

Britain On Top: British style is getting ahead of the game

Posted by Athenais on October 21, 2008

Everyone should crop their hair, bleach it blond, fly to Tokyo and work with a celebrity. This seems to be the recipe for the British fashion industry’s success in this past year.

British fashion is not one to be beaten by the crunch or anything else. Things are moving fast and successfully on the English soil: Peaches Geldof is launching her own capsule collection for PPQ at the end of the month, Paul Smith is showcasing an exhibition by British artist Richard Woods in his Tokyo shop and Top Shop sales are booming.

It is no wonder there is so much excitement building up around the much awaited 2008 British Fashion Awards ceremony, taking place on the 25th of November.

The shortlist of nominees, published last Tuesday, has already caused quite a stir. Jimmy Choo, Agent Provocateur, Agyness Deyn, Jourdan Dunn, Louise Goldin, Tim Walker, Giles Deacon and Matthew Williamson are a few of the notorious names to have made it onto the golden list.

“The Awards celebrate the extraordinary talent within the British fashion industry,” Hilary Riva, Chief Executive of the British Fashion Council declared after the publication of the nominee shortlist.

And there is a lot to celebrate: the British fashion insiders are renowned fro making a significant impact on fashion, both in the UK and internationally.

Paul Smith is not the only one to be doing some marketing abroad. Christopher Bailey, Burberry’s creative director was mingling with celebrities last night in Beverly Hills to celebrate the reopening of his US store.

The luxury label celebrated its success overseas but also its nomination by the BFC in menswear design. The cocktail party was a mock-up of all things British: from the clothes to the canapés.

Tartan was probably preferable to shepherd’s pies and fish and chip canapés, but the stars did not seemed to enjoy the display of English taste.

It’s on that popularisation of British style that Arcadia boss, Sir Philip Green, decided to play on. The delay in opening the much-awaited NY Topshop store (it was supposed to open on the 16th of October 2008) does not cast any shadow on the British Shop’s success in the last month.

Topshop reported record sales for this year, “with a strong growth in the younger fashion brands,” Sir Philip Green was reported to have said on Vogue.com. Most of this is credited to the Kate Moss collection now in stores.

The celebrity-fashion phenomenon of wanting to dress like a Supermodel, has proved to be a treasure trove. Mirroring the Biba effect in the 60s, it once more illustrates the influence of the young generations on the fashion industry.

Now we all have to wait and see if Agyness Deyn is going to launch a line of clothes.

By Anastasia Porret, amadeo_ld@hotmail.co.uk

Click here for background article on Agyness Deyn’s influence on fashion.

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