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Posts Tagged ‘obesity’

Jamie Oliver fights for a “Minister of Food”

Posted by lsjlaura on November 6, 2008

The obesity and related health problems in Britain has been surfaced again by Jamie Oliver, but this time he wants a solution that will make a difference.

During a 90 minute parliamentary inquiry he powered his way through questions to describe the “bloody emergency” he says Britain is in, according to the Independent newspaper.

He told MPs that he would be happy to find a suitable “minister for food” to tackle the unhealthy eating that has swept across the country.

It was added a Food Minister would need approximately £6.5bn to make an impact.

Oliver emphasised that the current health crisis and the decisions to be made over the next 10 years is incredibly profound

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Jamie Oliver wants everyone eating nutritious meals.

Star Insight 

His views followed with:

There is a new poverty I have never seen before. This isn’t about fresh trainers or mobile phones or Sky dishes or plasma TV screens – they’ve got all that. It is a poverty of being able to nourish their family – in any class.” 

He also added that the country lacked cooking skills and the economic downturn could make it worse. The reasoning being that many people lack the knowledge to prepare healthy and nutritious meals for less money. 

Enthusiastic

In the TV shows Jamie’s School Dinners and Jamie’s Return to School Dinners in 2006 and 2007 respectively, Oliver campaigned for healthier meals in schools. However, despite these major shows and new government nutritional standards in schools, figures have since shown a decline in the take up of school dinners, the Independent newspaper finds.

However, according to the Metro newspaper Jamie Oliver told the Commons Health Committee that he remained optimistic with: “I believe radical change is quite easy”.

As said by the BBC , some of the cross –party group were unhappy about the famous chef coming to visit. However Mr. Barron, the MP for Rother Valley, who invited the celebrity, said:

“As we have seen, Jamie Oliver has had quite a powerful impact on this agenda. I think it was important to find out about his perspective.”

The TV chef’s efforts continues from the four part series of a campaign that was televised and called, “Jamie’s Ministry of Food”. It was broadcast recently and aimed to make Rotherham in South Yorkshire the “culinary capital of the United Kingdom”.

By Laura James – laura.james@my.westminster.ac.uk

Click here for background piece.

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